Identifying high-quality leads in the office hardware and furniture industry traditionally involved manual research, leveraging personal connections, or relying on scattered news publications to determine which companies were relocating or expanding. This manual and inefficient process consumed extensive time and resources, making it difficult for sales teams to maintain updated, actionable lead databases.
PressW created "RodeoTurtle" in a partnership as a new sophisticated platform that leverages open government data and publicly available internet resources to automate the identification and collection of relevant leads. We structured and integrated vast, unstructured datasets into a coherent relational database that customers could easily query to generate highly relevant sales leads. By connecting with Apollo's API, RodeoTurtle enriched its leads with comprehensive company and employee data, seamlessly integrating these insights directly into customers' existing CRM systems.
Results & Impact
Significantly increased visibility into company relocations and expansions
Generated thousands of actionable, targeted leads
Reduced manual research time, enabling sales teams to focus more effectively on lead conversion